BYS Cosmetics

Established in 2004, BYS Cosmetics is an Australian-owned and operated beauty brand designed and developed in Melbourne. It has gained a global presence, available in over 25 countries, by focusing on producing trendy, innovative, and affordable makeup. Positioned as a budget-friendly brand, BYS offers a vast portfolio of over 1,000 products, emphasizing fun, fashion, and accessibility. The brand is 100% cruelty-free and is known for its fast-to-market approach, quickly adapting runway trends for a mass consumer audience. Often found in retailers like Kmart and BIG W, it's recognized for its pigmented eyeshadows and blushes, providing quality at a low price point.