Careline Cosmetics Corporation

Careline Cosmetics, established in 2005 as a subsidiary of Ever Bilena Cosmetics, Inc., is a leading Filipino makeup brand specifically designed for the Gen Z and youth market. Headquartered with significant operations in Bulacan, the brand is celebrated for its 'Better Than Basic' philosophy, offering high-quality, trendy, and cruelty-free products at accessible price points. Careline has evolved from a teen-focused line into a diverse beauty powerhouse, featuring popular collaborations like 'Blythe by Careline.' Widely available in major retailers like Watsons and SM, the brand is praised for its vibrant color payoffs, long-wearing formulas, and commitment to inclusivity.