Squad Cosmetics

Squad Cosmetics is a Filipino beauty brand specifically targeting the Gen Z demographic with its highly affordable makeup line. The brand offers a wide range of products, including foundations, concealers, eyeshadow palettes, and lip tints, which are praised for their budget-friendly prices. Reviews are often mixed, with some products like the foundation and eyeshadows receiving positive feedback for their pigmentation and value, while others are noted for having formula inconsistencies. Despite some products facing regulatory warnings in the past, the brand remains popular among makeup beginners and those seeking accessible, cruelty-free options, primarily sold through online platforms like Shopee and Lazada.