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ICI PARIS XL
Makeup Shop
ICI PARIS XL, established in 1968 in Belgium, is a prominent beauty retail chain specializing in a wide array of perfumes, skincare, and makeup products. Founded with the vision of making luxurious Parisian cosmetics accessible to a broader audience, the company has grown to operate over 290 stores across Belgium, the Netherlands, and Luxembourg. As a comprehensive beauty specialist, ICI PARIS XL offers products from numerous international top brands, alongside their own exclusive lines like "BE CREATIVE MAKE UP". Beyond retail, the stores provide in-depth beauty advice from trained advisors, sample services, and gift wrapping, with some locations featuring dedicated beauty salons for skin analysis or Kérastase hair treatments. While praised for its extensive product range and personalized advice, customer reviews occasionally highlight mixed experiences regarding service consistency. The company also hosts masterclasses and live sessions with beauty experts, further enhancing the customer experience.
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