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Beauty Box

Makeup Shop

Beauty Box is a multi-brand beauty retailer in Indonesia, with its first store established in Kota Kasablanka, Jakarta. The store positions itself as a destination for "hard-to-get" cosmetics, skincare, and hair care products from around the globe, distinguishing itself from typical department store offerings. It is a local Indonesian concept, not a foreign franchise, and it curates a selection of imported and local brands. The store targets consumers looking for quality products, aiming for a mid-range price point rather than budget items, embodying a "you get what you pay for" philosophy.