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The Colorist SM Bicutan
Makeup Shop
The Colorist SM Bicutan is a vibrant, multi-brand beauty retailer that marks the high-profile expansion of China’s KK Group into the Philippine market. Located in the New Wing of SM City Bicutan, this "one-stop" cosmetics destination is celebrated for its immersive, Instagrammable layout, including its iconic rainbow-colored makeup sponge walls. Established globally in 2019 and debuting in Parañaque in late 2025, the store specializes in a massive array of C-beauty and international brands such as Colorkey, Kato-Kato, and Uhue. It offers a modern self-service shopping experience focused on makeup, skincare, and beauty tools, catering specifically to Gen Z and millennial beauty enthusiasts.
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