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Letual'

Makeup Shop

Letual' is Russia's largest retail chain specializing in cosmetics and perfumery, operating over 1,000 stores across the country. Founded in Moscow in 1997, the company has become a dominant force in the Russian beauty market, offering a vast selection of international and domestic brands. In addition to its retail presence, Letual' has developed its own marketplace and acquired other chains, solidifying its position as a key player. Customer reviews often praise the wide product variety and frequent promotions, though service quality can be inconsistent across its numerous locations. The stores are known for carrying a diverse range of makeup, skincare, and fragrances, catering to a broad consumer base.