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Ulybka Radugi
Rainbow Smile
Makeup Shop
Ulybka Radugi, translated as Rainbow Smile, is a major Russian retail chain specializing in cosmetics, personal care, and household goods. Established in 2001, it has grown to become the second-largest drogerie network in Russia, with over 1,100 stores nationwide. The stores operate on a self-service model, offering a wide array of popular and exclusive brands in a convenient, neighborhood-focused format. Praised for its affordability and broad selection, Rainbow Smile caters to everyday needs, from makeup and skincare to cleaning supplies, positioning itself as a one-stop shop for personal and home care essentials.
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