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Letual'

Makeup Shop

Letual' is a leading Russian retail chain specializing in cosmetics and perfumery. Established in 1997, the company has grown to become one of the largest players in the Russian beauty market, with over 1,000 stores nationwide. Letual' offers a wide assortment of products from international brands alongside its own private labels. The stores function as a major destination for consumers seeking a broad selection of makeup, skincare, and fragrances. While praised for its extensive product range, customer feedback is often mixed regarding pricing and in-store service.