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Lip Lab Soho
Makeup Shop
Lip Lab Soho is the flagship experiential retail destination for the custom beauty brand, Lip Lab, which evolved from the renowned Bite Beauty. Opened in 2012, this unique New York City shop offers a hands-on, personalized experience where guests collaborate with a color expert to create their own custom lipstick, lip gloss, or lip balm. Customers select the shade, finish, scent, and can even engrave the case, resulting in a truly one-of-a-kind product. Praised for its fun, creative atmosphere and high-quality, vegan, and cruelty-free formulations, Lip Lab Soho is a must-visit for makeup enthusiasts seeking a memorable 'retailtainment' experience.
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