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SEPHORA

Makeup Shop

Sephora is the world's premier multinational retailer of prestige beauty products, founded in France in 1969. Its business model is defined by an innovative "open-sell" environment that encourages customers to "try before they buy," offering an extensive array of makeup, skincare, haircare, and fragrance from world-renowned brands, alongside its own high-margin Sephora Collection. The Times Square location, one of the largest in the country at 13,000 square feet, serves as a flagship destination. Beyond retail, the store provides complimentary beauty services, including makeup application and waxing, and hosts beauty classes, cementing its status as a comprehensive, experiential beauty authority.