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SEPHORA

Makeup Shop

Palo Alto, United States

Sephora is the world's leading multinational prestige beauty retailer, founded in France in 1969 and owned by the luxury conglomerate LVMH. Pioneering the 'open-sell' retail concept, Sephora offers an unparalleled assortment of nearly 340 brands, including its own private label, Sephora Collection . The business model is centered on experiential shopping, encouraging customers to 'try before you buy' . Beyond product sales, the company provides in-store custom makeovers for special occasions, including bridal looks, and offers free beauty classes and consultations, establishing itself as a comprehensive destination for beauty enthusiasts .

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