Boutiques MUST

Boutiques MUST, operating under the prominent Must Beauty banner, is a premier luxury retail destination in Dely Ibrahim, Algeria. Since launching its selective perfumery concept in 2010, the business has evolved into a sophisticated chain with 12 locations across the country. It offers an extensive portfolio of over 50 international makeup, skincare, and fragrance brands, including prestige names like Lancôme and L'Oréal. Renowned for its authentic product selection and professional beauty consultants, the boutique provides a high-end shopping experience. It is widely regarded as a trusted hub for authentic cosmetics and personalized beauty expertise in the Algiers region.