PRO Makeup
Bertoldi Professional Perfumery is a cornerstone of the beauty industry in Argentina's interior, with a rich history spanning over 90 years. [2, 3, 10] While its name suggests a focus on fragrances, Bertoldi is primarily a comprehensive supplier for beauty professionals, with a dominant specialization in professional hair care products, including technical color lines and treatments not found in mass-market stores. [4, 8] The company also offers an extensive range of professional makeup, skincare, and salon equipment. [3, 5] Serving both industry experts and the public, Bertoldi has built a reputation for its vast catalog and knowledgeable staff. [7] Further cementing its industry authority, the company operates "Academia Bertoldi" to train the next generation of beauty professionals and has developed its own product line, Tone Vitae. [3, 10]