Rouge

Founded in 1996, RouGe is a premier luxury beauty retailer in Armenia, establishing itself as the country's leading destination for high-end cosmetics and perfumes. What began as a single boutique has expanded into a significant network of premium stores, including locations in Yerevan's major malls. RouGe is the official importer and exclusive distributor for over 145 prestigious international brands such as Dior, Chanel, Guerlain, and Jo Malone London. The chain is recognized for transforming the beauty retail landscape in Armenia by offering a sophisticated, modern shopping experience with a curated selection of the world's most coveted beauty products.