Rouge

Rouge is Armenia's premier luxury perfumery and cosmetics retail chain, with its flagship boutique located on the prestigious Northern Avenue in Yerevan. Established in 1996 and transitioning to retail in 2003, Rouge has become the official representative for over 145 world-renowned brands, including Chanel, Dior, and M·A·C. The store is celebrated for its sophisticated atmosphere and exclusive selection of niche perfumes and high-end skincare. While primarily a retail destination, it offers personalized beauty consultations that cater to a discerning clientele. Reviews frequently praise the authentic product range and professional service, solidifying its reputation as a cornerstone of the Armenian beauty market.