MAC

MAC Cosmetics, an acronym for Make-Up Art Cosmetics, is a globally renowned professional makeup authority established in Toronto, Canada, in 1984. Acquired by Estée Lauder in 1998, it has grown to become one of the top three global makeup brands, celebrated for its innovative, high-performance products and an unrivaled selection of shades catering to "All Ages, All Races, All Genders." The MAC store in Cairns City, Australia, serves as a retail hub where customers can explore a vast array of cosmetics, from iconic lipsticks like Ruby Woo to the versatile Studio Fix Fluid Foundation. Staffed by trained professional makeup artists, MAC stores offer expert advice and makeup services, upholding the brand's legacy in artistry and inclusion. The brand is also recognized for its significant social responsibility initiatives, notably the MAC AIDS Fund and Viva Glam campaign.