PRO Makeup
Adore Beauty is a prominent Australian beauty retailer, initially established in 2000 by Kate Morris as the country's first beauty-focused e-commerce website. Having built a strong online presence with an extensive catalog of over 13,000 products from more than 300 brands, Adore Beauty has recently expanded into physical retail, with its Southland store being one of its inaugural brick-and-mortar locations. The company is celebrated for its wide selection across skincare, haircare, makeup, fragrance, and wellness, aiming to provide an empowering and engaging shopping experience. Customers frequently praise their reliable customer service, diverse product range, and thoughtful inclusions like samples. Adore Beauty is evolving into an omnichannel beauty authority, committed to offering a comprehensive mix of beauty products in both online and physical settings.