THE COSMETIC DEPARTMENT

Established in 2006, The Cosmetic Department is a prominent wholesale importer and distributor specializing in discounted brand-name cosmetics. As the wholesale division of POP UP Cosmetics Pty Ltd, the company supplies well-known brands such as Revlon, Maybelline, and L'Oreal to pharmacies and resellers throughout Australia. Their business model focuses on providing retailers with high-profit-margin opportunities through bulk clearance packs and custom cosmetic display stands. The company prides itself on keeping retailers competitive by offering popular, on-trend products at prices as low as 15% of the standard retail value.