
BIPA is a prominent Austrian drugstore chain, established in 1980, known for its extensive range of beauty, personal care, and household products. With approximately 570 shops across Austria, BIPA has become a popular destination for consumers seeking affordable cosmetics, perfumes, and everyday essentials. The brand is praised for its friendly staff, competitive pricing, and a diverse selection that includes international brands and its own BIPA brands. BIPA also offers convenient services like online shopping and click & collect, aiming to provide a positive and efficient shopping experience for its 3.3 million regular customers.