NYX Professional Makeup

NYX Professional Makeup is a global cosmetics brand known for delivering professional-quality, highly pigmented products at accessible prices. Founded by Toni Ko in Los Angeles in 1999, the brand was named after the Greek goddess of the night and quickly gained a following among professional makeup artists before expanding to a worldwide consumer base. Now a subsidiary of L'Oréal, NYX operates dedicated retail stores, including its location in The Avenues, Bahrain, offering a vast range of classic, seasonal, and on-trend cosmetics. The brand is celebrated for its cruelty-free ethos, certified by PETA, and is a favorite among beauty lovers for both everyday looks and creative transformations.