WOC.by

WOC.by, known as "World of Cosmetics" (Мир косметики), is a premier professional beauty retailer based in Minsk, Belarus. Established in the early 2000s, the company has evolved into a leading distributor of high-end beauty supplies, operating multiple physical boutiques and a comprehensive online store. WOC.by specializes in professional hair care, skincare, and decorative makeup, offering an expansive catalog of over 30,000 products from 50+ global brands like L'Oréal Professionnel and Matrix. Highly regarded by local stylists and makeup artists, the shop is praised for its expert staff, competitive pricing, and its role as a central hub for professional-grade beauty tools in the region.