ICI PARIS XL

ICI PARIS XL is Belgium's leading prestige beauty retailer, specializing in luxury fragrances, cosmetics, and skincare. Founded in 1968 in Brussels, the brand has grown into a dominant force across the Benelux region with nearly 300 locations. The Aalst branch, situated on the bustling Nieuwstraat, offers an extensive portfolio of high-end brands such as Chanel, Dior, and Clinique. Known for its expert 'Beauty Advisors,' the store provides personalized consultations and professional makeup applications. Customer sentiment is generally positive, highlighting the store's organized environment and the staff's helpfulness in finding the perfect scent or beauty solution.