ICI PARIS XL

ICI PARIS XL is a prominent European beauty retail chain, founded in Belgium in 1968 with the vision of making luxurious Parisian cosmetics accessible to everyone. It has since grown into a leading specialist in the Benelux region, operating nearly 300 stores across Belgium, the Netherlands, and Luxembourg. As a subsidiary of the AS Watson Group, ICI PARIS XL offers an extensive selection of over 13,000 beauty products, encompassing fragrances, skincare, makeup, and hair care from a wide array of international brands. The company is highly regarded for its personalized customer service, with dedicated Beauty Advisors providing tailored advice to enhance the shopping experience both in-store and online.