Di

Di is a prominent Belgian personal care and beauty retail chain, launched in Brussels in 1975 and inspired by the American drugstore concept. Operating over 100 stores across Belgium, the company is a major distributor of cosmetics, fragrance, skincare, and health products, including international brands like NYX, L'Oreal Paris, and Maybelline, alongside its own private labels. While the brand is praised for its extensive product variety and competitive pricing, customer reviews are mixed, with some noting inconsistent service. Di also runs the Di Academy, which provides in-house training and masterclasses for customers, reinforcing its commitment to beauty education and product expertise.