Di

Di is a prominent Belgian retail chain specializing in cosmetics, personal care, and hygiene products. Launched in 1975, the company operates over 100 stores across Belgium, establishing itself as a key destination for accessible beauty and maintenance essentials. Positioned as a dedicated beauty shop, Di offers a diverse selection of both classic and niche international brands, alongside its own private labels. The retailer is recognized for its extensive product variety, covering makeup, perfume, and nail care, and is often praised for its knowledgeable in-store staff. The brand also runs the Di Academy for in-house customer training, reinforcing its commitment to beauty education.