ICI PARIS XL - City2

ICI PARIS XL is a major European beauty retail chain founded in Brussels in 1968. The City2 branch is a key location on the busy Rue Neuve, offering a wide selection of over 13,000 products, including international fragrance, skincare, and makeup brands. It operates as a mainstream consumer outlet, making it a convenient destination for both luxury and mass-market cosmetics. While the store provides a comprehensive product range, customer reviews for this specific location are mixed, often citing issues with inconsistent service speed and staff helpfulness during peak hours. The business is purely a retail shop and does not offer salon or artist services.