ICI PARIS XL

ICI PARIS XL is a major Belgian beauty retail chain founded in 1968 in Ixelles, Brussels. Originally established to bring Parisian luxury perfumes to Belgium, it has since grown into a leading perfumery in the Benelux region with nearly 300 stores. Now part of the A.S. Watson Group, the company offers a vast selection of over 13,000 products, including fragrances, makeup, and skincare from a wide range of international brands. While primarily known for its extensive perfume collection, ICI PARIS XL caters to all beauty enthusiasts, positioning itself as a key destination for cosmetics and personal care in the region.