ICI PARIS XL

ICI PARIS XL is a prominent beauty retail chain established in Belgium in 1968 by Mr. and Mrs. Brenig, who aimed to make luxurious Parisian cosmetics accessible to everyone. As a leading beauty specialist in the Benelux region, the company offers an extensive range of perfumes, makeup, and skincare products from various brands, including their own "BE Creative Make Up" line. With nearly 300 stores across three countries and a strong online presence, ICI PARIS XL is recognized for its personalized beauty advice provided by "Beauty Experts" and its commitment to customer satisfaction. The retailer is praised for its wide product selection and frequent promotions, making it a popular destination for beauty enthusiasts.