ICI PARIS XL

ICI PARIS XL is a major European beauty retailer founded in Brussels, Belgium, in 1968. Originally established to make Parisian luxury cosmetics accessible, the chain has grown to nearly 300 stores across the Benelux region. Now part of the A.S. Watson Group, it offers a vast selection of over 13,000 products, including fragrances, makeup, and skincare from a wide array of brands. Known as a beauty specialist in Belgium, the stores are staffed by Beauty Advisors who provide personalized advice, positioning it as a go-to destination for mainstream beauty consumers.