Di

Di is a well-established Belgian retail chain specializing in beauty, drugstore, and personal care products. Often described as a cosmetics and makeup store, it offers a wide array of goods, including makeup, fragrances, skincare, and hair care items. The stores carry popular international brands as well as exclusive lines, positioning themselves as a convenient one-stop shop for everyday beauty and hygiene needs. With over 100 locations across Belgium, Di is a prominent and accessible retailer in the country's beauty and wellness market.