ICI PARIS XL

ICI PARIS XL is a major European beauty retailer founded in Brussels, Belgium, in 1968. Initially created to make Parisian luxury cosmetics accessible, it has grown into a leading chain with nearly 300 stores across the Benelux region. The stores offer a comprehensive range of products, including fragrances, makeup, and skincare from over 140 international brands, catering to various budgets. Now part of the A.S. Watson Group, ICI PARIS XL is known for its wide selection and personalized advice from in-store Beauty Advisors, positioning itself as a key destination for beauty shoppers in the region.