April Beauty

April Beauty, formerly known as Planet Parfum, is a prominent Belgian beauty retailer established in 1971. With over 80 stores across Belgium and Luxembourg, the company specializes in a wide array of perfumes, makeup, and skincare products. Since its rebranding in October 2021, April Beauty has emphasized offering accessible products with natural, clean, and vegan ingredients. The retailer is known for its diverse product selection and gift options, catering to a broad customer base seeking quality beauty essentials.