Di

Di is a prominent Belgian retail chain specializing in beauty and personal care products. Established in 1975, Di offers a wide assortment of items including makeup, skincare, hair care, perfumes, and health products. The brand is known for its self-service model, allowing customers to explore products freely while also providing trained staff for advice. With over 100 stores across Belgium, Di is committed to offering a broad selection of renowned international and confidential brands at competitive prices, aiming to provide the best in cosmetic innovation and contribute to customer well-being.