Di

Di is a well-established Belgian retail chain specializing in beauty and personal care, operating since 1975. Inspired by the American drugstore concept, the store offers a vast selection of cosmetics, skincare, haircare, and health products. Di carries a wide array of popular brands like L'Oréal Paris, Maybelline, and NYX, alongside exclusive and niche brands, making it a go-to destination for a diverse range of beauty needs. With over 100 locations across Belgium, it is recognized as a major retailer in the country's beauty market. Customer reviews often praise the extensive product variety, though experiences with staff can vary between locations.