ICI PARIS XL

ICI PARIS XL is a prominent Belgian beauty retailer founded in 1968, now operating across the Benelux region. Originally established in Ixelles, Brussels, the chain specializes in a wide assortment of luxury and popular beauty products, including fragrances, makeup, and skincare. Positioned as a key player in the Belgian beauty market, it serves a broad consumer base with products ranging from high-end to budget-friendly. The stores are known for their extensive selection of over 13,000 products and the personalized advice offered by their Beauty Advisors, aiming to make luxury beauty accessible to everyone.