PRO Makeup
Di is a major Belgian beauty retail chain established in 1975, operating as a drugstore with a focus on cosmetics, skincare, and personal health. [3, 5, 6] The Jette location is a representative outlet offering a wide array of products from mass-market brands like L'Oréal and Maybelline to exclusive lines such as Sleek and Physicians Formula. [5, 7] In addition to its extensive retail selection, this specific branch also provides basic beauty services, including waxing and facials. [9] Customer reviews often praise the broad product variety, though experiences with staff helpfulness can be inconsistent across the chain. [3, 4] Di has positioned itself as a key player in the Belgian beauty market, evolving from a necessity-based drugstore to a modern beauty and wellness destination. [4, 6]