
Di is a prominent Belgian chain of beauty and personal care stores, established in 1975. Inspired by the American drugstore concept, Di offers a wide array of products including makeup, skincare, hair care, perfumes, and health items. With over 100 stores across Belgium, Di is recognized for its extensive selection of over 700 brands and 16,000 references, aiming to provide quality and value to its customers. Reviews often highlight the wide product variety and convenient locations, though some mention mixed experiences with customer service.