PRO Makeup
Di is a well-established Belgian retail chain specializing in beauty, hygiene, and personal care products, with its first store opening in 1975. Operating as a drugstore-style retailer, it offers a wide array of cosmetics, skincare, and health items. The stores feature a mix of popular mass-market brands like L'Oréal and Maybelline alongside exclusive and niche labels such as Sleek, Physicians Formula, and The Balm. While some customer reviews mention concerns about pricing compared to online retailers, many praise the extensive product selection and the convenience of its numerous locations. Di positions itself as an accessible, one-stop shop for everyday beauty and wellness needs.