ICI PARIS XL

ICI PARIS XL is a major European beauty retailer founded in Brussels, Belgium, in 1968. The chain operates nearly 300 stores across the Benelux region, offering a wide assortment of luxury and popular brands in fragrance, makeup, and skincare. The company's mission is to make high-end beauty products accessible to a broad audience, a goal reflected in their diverse product range. Stores are known for providing personalized advice from on-site Beauty Advisors who assist customers with product selection and beauty tips. Some locations also feature specialized services, including in-store treatment rooms and Kérastase Salons, enhancing the retail experience.