ICI PARIS XL

ICI PARIS XL is the premier beauty and fragrance retailer in the Benelux region, with its Mechelen branch ideally situated on the Bruul shopping street. Founded in 1968, the brand has spent over five decades democratizing luxury beauty, offering an extensive portfolio of over 13,000 products across makeup, skincare, and perfumery. The Mechelen store is celebrated for its professional Beauty Advisors who provide personalized consultations and expert advice. Beyond retail, the location features specialized beauty services and treatment cabins. Customers consistently rate the store highly for its welcoming atmosphere and the availability of prestigious international brands like Chanel, Dior, and Anastasia Beverly Hills.