ICI Paris XL

ICI Paris XL is a major European beauty retailer and a leading destination for cosmetics, skincare, and fragrances in Belgium. Established in 1968 in Brussels, the chain has grown to nearly 300 stores across the Benelux region. The stores offer a vast selection of products from popular and luxury brands, positioning itself as a go-to for beauty enthusiasts. While primarily a retail store, some locations offer enhanced services such as Kérastase Salons and private treatment rooms. Customer reviews frequently praise the knowledgeable staff and wide product variety, though experiences can vary by location.