ICI PARIS XL

ICI PARIS XL is a prominent beauty retail chain with roots tracing back to 1968 in Belgium, where it began as a perfume store aiming to make luxurious Parisian cosmetics accessible to everyone. Over five decades, it has evolved into a leading beauty specialist across the Benelux region, operating almost 300 stores. As part of the global AS Watson Group, ICI PARIS XL offers an extensive selection of international top fragrances, makeup, and skincare brands. The company is recognized for its wide product range and personalized advice provided by its Beauty Advisors, ensuring a tailored shopping experience for diverse beauty needs.