PRO Makeup
Ici Paris XL is a leading beauty retailer in the Benelux region, founded in 1968 in Brussels, Belgium. The company's mission is to make luxury beauty products, including fragrances, skincare, and makeup, accessible to a wide audience. With nearly 300 stores, it has become a trusted destination for beauty enthusiasts, offering a vast selection of over 13,000 products from various international and exclusive brands. Known for its knowledgeable Beauty Advisors who provide personalized guidance, Ici Paris XL is frequently praised for its excellent customer service and welcoming in-store atmosphere. The brand has successfully integrated its physical stores with a strong online presence, earning awards for Best Perfumery and Best Perfumery Webshop.