Di

Di is a well-established Belgian retail chain specializing in beauty and personal care, operating on a model inspired by American drugstores since 1975. The Waterloo store is one of over 100 locations in Belgium, offering a wide array of makeup, skincare, and health products. The chain is known for carrying popular international brands like L'Oréal and Maybelline, as well as exclusive lines and its own private label products. While praised for its extensive product selection, customer reviews indicate that the in-store service experience can be inconsistent. Di caters to everyday shoppers seeking a comprehensive range of mainstream beauty and wellness items.