Nuba

Nuba is a prominent beauty retail chain in Bolivia, known for offering a diverse range of beauty products. Established over 20 years ago by the Jaillita Zeballos family, Nuba has grown to become a leading beauty store, with a vision to unite innovation, quality, and diversity under one roof. The stores feature a wide selection of cosmetics, professional hair care, skincare, and fashion accessories, including international brands like Maybelline, L'Oréal, Redken, and its own dermocosmetic line. Nuba is recognized for its inviting store environments, allowing customers to interact directly with products, fostering a sense of confidence and authenticity. With numerous branches across major Bolivian cities like La Paz, Santa Cruz, Cochabamba, and Sucre, Nuba is dedicated to celebrating all forms of beauty and promoting self-expression.