PRO Makeup
Beauty1 is a premier beauty supply destination and professional academy located in the upscale Belvedere neighborhood of Belo Horizonte. With over 18 years of industry experience, the business serves as a vital hub for both beauty professionals and retail consumers, offering an extensive range of high-end brands such as L'Oréal Professionnel, Wella, and Joico. Beyond its retail excellence, Beauty1 operates the 'Beauty Academy,' providing specialized training and masterclasses in hairdressing, esthetics, and nail technology. Highly regarded for its expert staff and comprehensive inventory—including salon furniture and professional electronics—Beauty1 is a cornerstone of the Minas Gerais beauty community, praised for its commitment to professional development and product authenticity.