Nova Era Cosméticos

Nova Era Cosméticos is a well-established Brazilian retail chain specializing in cosmetics and perfumery, boasting over 40 years of experience in the beauty market. With approximately 30 stores primarily across Rio Grande do Sul and Santa Catarina, alongside an e-commerce platform, the company offers a vast selection of over 12,000 items for hair, skin, face, and accessories. The Pelotas location, situated in Shopping Pelotas, is a popular destination for beauty enthusiasts, known for its wide product range and positive customer reviews, reflecting its commitment to providing diverse beauty solutions. Some units also feature full-service beauty salons.