Lojas Livia Cosmeticos - General Glicerio

Lojas Lívia Cosméticos is a premier beauty retail chain and distributor headquartered in São José do Rio Preto, Brazil. Established in 1979, the General Glicério location serves as a flagship hub for both professional artists and beauty enthusiasts. The store offers an extensive selection of high-end makeup, professional hair care, and imported perfumes. Beyond its retail dominance, Lojas Lívia is highly regarded for its Technical Center, which hosts specialized masterclasses in makeup application, hairstyling, and aesthetics. With over four decades of expertise, the business is praised for its vast inventory, competitive pricing, and commitment to professional education within the regional beauty industry.