Lojas Livia Shopping Plaza Avenida

Lojas Lívia is a premier beauty retail destination in São José do Rio Preto, specifically located within the Shopping Plaza Avenida. Founded in 1979, the brand has grown from a modest storefront into one of the largest beauty distributors in the interior of São Paulo. The Plaza Avenida location offers a vast selection of professional hair care, high-end makeup, perfumes, and nail aesthetics. Beyond retail, Lojas Lívia is highly regarded for its 'Lívia Cursos' division, which provides technical workshops and professional certifications for aspiring beauty artists. Customers frequently commend the store for its extensive product variety, competitive pricing, and expert staff.